February 22, 2012

Double the Response Rate on Realtors Postcards

Real Estate Postcard with Website Photo

They’ve been around for so long that marketing postcards from realtors aren’t a novelty to potential clients, so whether or not they immediately get thrown away depends on several factors.

  • Is it your postcard unique? It should be eye-catching and not look like the same cards everyone else sends
  • Does it offer value? Insert a list of sales prices of homes in the area, special event info for the area, or a recipe or holiday idea

You can easily double your postcard responses and encourage prospective clients to visit your website. Here’s how: