Postcards are not going to make sales for you. That said, they will generate interest from the recipient, which should be your real goal when you send them out. This type of real estate lead generation works quite well – postcards will help move people one step closer in your sales process.
Process for Real Estate Lead Generation
Here’s an outline for real estate lead generation using direct mail postcards:
- Use your own mailing list, or if you don’t have one purchase a targeted list. Location-specific lists are easy to obtain.
