If your website is not on the first page of Google in search results, you need to find another way to introduce yourself to prospective clients, and real estate postcards are highly effective.

By sending appealing postcards to people in your target area, you are making yourself more “real” to people who prefer feel like they know someone before they do business with them.

Real estate postcards appeal to the home buyers and sellers who like to touch and feel products before purchasing. They are more likely to buy in brick-and-mortar stores than online.

Because they appeal to a different demographic of home sellers and buyers, postcards need to be incorporated into your marketing strategy.

Postcards can be used by Realtors in a number of ways:

• Introduction for new real estate agent
• Homes that have been just listed or just sold
• Seasonal recipe cards
• Postcards celebrating holidays
• Open house announcements

Make a direct mail plan so you send your real estate postcards out on a regular schedule. Vary the focus, using holidays, recent home sales and other events as topics.