Although it’s important to use online marketing to remain competitive, real estate postcards have a long history of success – there is a reason they are still around: they work!

Importance of Repeat Impressions

Because people need, on average, seven impressions of a marketing message before it truly sinks in, postcard marketing is very valuable. With real estate postcards you can, relatively inexpensively, market to the same prospects over and over.

This method obviously takes some time and patience to get business, but the benefits are well worth it.

Because of their colorful nature and the fact that they are a physical object, postcards are usually read by people who receive them in the mail. They have a much higher read rate than sales letters or emails.

Even better, they are often kept, especially if they include a recipe or are an invitation to a neighborhood open house.

Postcards are a Visual Medium

You know the saying – a picture is worth a thousand words. Make sure the photo or illustration on your postcard is colorful and interesting to get the recipient’s attention immediately.

People often read mail while they’re walking back from the mailbox, and your postcard will most likely be the first thing they read. You are almost guaranteed that the majority of people who receive your real estate postcard will read it!