They’ve been around for so long that marketing postcards from realtors aren’t a novelty to potential clients, so whether or not they immediately get thrown away depends on several factors.

• Is it your postcard unique? It should be eye-catching and not look like the same cards everyone else sends
• Does it offer value? Insert a list of sales prices of homes in the area, special event info for the area, or a recipe or holiday idea

You can easily double your postcard responses and encourage prospective clients to visit your website. Here’s how:

Take a screenshot of your web site (on a PC hold down ‘Control’ and click on the ‘Print Screen’ button on the upper right hand side of your keyboard). Paste (‘Control-V’) this photo into a graphics program (even Paint will do), crop it if you want to, and save it.

To make things easy on yourself, just put the screenshot photo on a CD or flash drive and run it over to your local printer. They can quickly resize it properly for you for a nominal fee. While you’re at it ask them to change the color format from RGB to CMYK so your colors will print properly (they’ll know).

Print Your Own Realtor Marketing Postcards

Independent printers like OvernightPrints.com give you the opportunity to print any photo you want on your marketing postcard, along with online programs to design your own. They have a special on right now and you can get up to 55% off postcards.

If you’re handy with a graphics program you can design the back of the card. Here’s a special discount on the graphics program I use and absolutely love: Brand New! Corel PaintShop Pro X4 Ultimate. With over $250 in free bonuses.

If you’re not up for that, you can use the service’s online program to do so. Upload your web site screenshot to one of the printing companies for the front of the card, and if offered, add the glossy coating to the front. I prefer to leave the back of the postcard matte – it’s easier to write on it .

By doing this not only will your Realtor marketing postcard look like no one else’s, it will pique interest in visiting your web site.