Postcards are not going to make sales for you. That said, they will generate interest from the recipient, which should be your real goal when you send them out. This type of real estate lead generation works quite well – postcards will help move people one step closer in your sales process.
Process for Real Estate Lead Generation
Here’s an outline for real estate lead generation using direct mail postcards:
- Use your own mailing list, or if you don’t have one purchase a targeted list. Location-specific lists are easy to obtain.
Real estate marketing postcards help you stay in touch with people. More than half the people who bought or sold property selected their agent or broker either through a referral or as the result of a previous client relationship, according to a study released in January 2006 by the 
Although it’s important to use online marketing to remain competitive, real estate postcards have a long history of success – there is a reason they are still around: they work!
